Built to Move: How Nike Brings Its Brand to Life with Figma

In 2025, brand design isn’t just visual—it’s collaborative, real-time, and in motion. No brand lives this better than Nike, which has embraced Figma as a core design tool to rapidly prototype, test, and launch motion-first experiences across digital platforms.

From animated product drops on SNKRS to fluid transitions on nike.com, Nike’s digital experience is crafted with intention—and speed. Figma makes this possible by allowing global teams to co-design in real time, integrating motion components directly into prototypes and creating branded interfaces that feel alive, athletic, and intuitive.

Whether it’s microinteractions in an app or motion typography in a campaign, Nike’s visual identity is no longer static—it moves like the athletes it represents.

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