Station Burger - Dover, NJ

Station Burger – Branding & Interior Design

Location: Dover, New Jersey

For Station Burger, we delivered a full-scope creative solution—developing both the brand identity and interior design for this bold new burger destination in Dover, NJ.

The concept was built around a gritty, street-smart personality that blends urban culture with playful rebellion. We crafted the branding from the ground up, including logo design, signage, color palette, tone of voice, and visual storytelling. The result is a brand that feels instantly recognizable, energetic, and unafraid to stand out.

Inside, the environment continues the narrative. Graffiti-inspired wall art, industrial finishes, dramatic lighting, and curated greenery come together to create a raw yet inviting space. Key design elements like neon signage ("I was born not knowing"), subway-style graphics, and layered textures help reinforce the brand’s identity throughout the customer journey—from entry to order pickup.

From the custom restroom tiles to the exterior façade, every detail was considered to deliver a cohesive, immersive experience. Station Burger is more than a burger joint—it's a brand with attitude, made to leave a lasting impression.

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