Orangetown Diner –Complete Brand Rebrand & Marketing Development

Sky Marketing US partnered with Orangetown Classic Diner to execute a full-scale rebrand that modernized the diner’s visual identity while preserving its nostalgic, all-American charm. Our goal was to elevate the restaurant’s brand presence—both in-store and across all customer touchpoints—ensuring a cohesive, memorable, and market-ready identity aligned with current dining trends.

Brand Identity Development

Logo Redesign

We created a bold, retro-inspired logo featuring a signature milkshake illustration, symbolizing Orangetown’s fun, family-friendly diner experience.
The new logo system includes:

• Primary full-color logo
• Black/white positive & negative applications
• Scalable versions for print, apparel, signage, packaging, and digital use
• Wing-style accents referencing classic diner Americana

This new identity serves as the foundation for all visual communication.

Typography & Color System

Sky Marketing developed a custom brand font system using:

• Passion One for bold, energetic headlines
• Futura Extra Black BT for structured, high-impact readability
• Seventies Sunrise Regular for nostalgic character accents

The curated brand color palette includes:

• Deep Koi Maru Navy
• Alizarin Crimson
• Peach Puff
• Pale Robin Egg Blue

These tones were selected to evoke a retro diner aesthetic while maintaining modern vibrancy and versatility across print and digital platforms.

In-Store Visual Experience

Interior Wall Graphics

We designed custom wall art to energize the dining environment and unify the brand identity with the physical space.
Deliverables included:

• Full typographic mural with diner-themed expressions and directional graphics
• Milkshake feature wall showcasing the signature dessert program
• Color and theme integration tailored to the existing interior architecture

These installations enhance customer experience and strengthen brand recall.