Spirit Lounge NJ
-1.png)
client
Spirit
role
Social Media & Web Design
LOCATION
547 River Road, Edgewater, NJ
year
2025
Welcome to Spirit Restaurant & Bar,
Where soulful flavors, elevated cocktails, and striking visual design come together in a modern, sensory-rich space. Tucked into the heart of the city’s nightlife district, Spirit offers a bold take on contemporary dining with a concept that blends vibrant energy, cultural fusion, and artistic flair—both on the plate and online.
From developing its visual identity to managing its digital presence, we crafted a complete storytelling experience for Spirit—starting with brand-aligned social media photography, a fully responsive website design, and curated content that celebrates the venue’s unique personality. Our team also designed a series of dynamic event flyers to support Spirit’s weekly activations, DJ nights, and special dinners—ensuring the brand voice extended across both digital and physical touchpoints.
.jpg)
.jpg)
.jpg)
.jpg)
Digital & Design Transformation:
The Spirit experience begins before guests ever walk in—online. We designed a sleek, mobile-optimized website with integrated reservation tools, a visually immersive menu, and branded motion graphics that echo the restaurant’s bold interior. Through carefully crafted UI/UX and subtle interactions, the site captures the nightlife appeal while remaining elegant and easy to navigate.
Across social media, we created a consistent visual rhythm through original photography, featuring signature dishes, craft cocktails, behind-the-scenes moments, and ambient shots of the space. Our event flyers carried this tone offline—each one designed to reflect the vibe of that week’s experience, from sultry jazz nights to high-energy brunch parties, always staying true to Spirit’s visual identity.
Features of the Spirit Project:
› Full photography direction & shoot styling (food, interiors, lifestyle)
› Social media content calendar and campaign rollout
› Website design (desktop and mobile optimized)
› Brand-aligned photo presets and image treatments
› Consistent tone of voice across digital platforms
› Menu layout and image-rich experience sections
At Spirit, it’s not just about the meal—it’s about the mood. From cocktails under neon light to curated playlists, event flyers, and textured backdrops, every detail was designed to feel immersive, current, and unforgettable. Whether viewed from a screen, printed flyer, or barstool, Spirit now tells a cohesive story—one post, one page, one plate at a time.
.svg)